“Unite the right”

Voting Right (votingright.uk / unitetherightuk.com) is an independent UK tactical voting website aimed at right-of-centre voters. 

Launched around June 2026 as a volunteer-run project under the banner “Voting Right | Uniting The Right UK,” it seeks to help prevent vote-splitting under the UK’s first-past-the-post system. Its core message is that division between parties such as the Conservatives, Reform UK, and smaller right-leaning groups (including newer ones like Restore Britain) handed many seats to Labour and other left-of-centre parties in the 2024 general election, even where the combined right-of-centre vote was larger.

Purpose and Approach

The site encourages tactical voting: supporting the right-of-centre party with the strongest chance of winning in a given constituency rather than one’s first preference, in order to block outcomes seen as less desirable. It positions itself as a counterpart to existing left-leaning tactical voting tools, describing itself as the first of its kind focused on the right.

Users can enter a postcode or search by constituency name to receive a recommendation. The site also offers an interactive map, a full sortable table of all 632 Great Britain constituencies, and projections showing potential seat gains under different levels of tactical coordination (0%, 50%, and 100%). “Could Win” seats are highlighted—those where the combined right-of-centre vote exceeds the projected winner’s share if votes are not split.

Methodology

Recommendations are presented as data-driven rather than editorial. The model draws on:

•  2024 general election results (as a baseline)

•  Recent national (and where available regional) polling from British Polling Council members

•  2026 local election results in England, plus Senedd and Scottish Parliament results

•  Incumbency advantages for sitting MPs

•  Adjustments for defections, by-elections, and an assumed level of left-leaning tactical voting (e.g., Green or Liberal Democrat supporters switching to the strongest left-of-centre option)

Projections are updated periodically as new polls and local results appear. The site stresses that recommendations follow the numbers and that it has no affiliation with or funding from any political party.

Background and Context

The project emerged amid ongoing discussion of right-wing fragmentation after 2024 and in the run-up to subsequent elections and by-elections. It has been referenced in coverage of potential Conservative–Reform coordination or informal “unite the right” efforts. Contact is available via info@unitetherightuk.com, and the associated X account is @UniteRightUK. The site invites local intelligence, error reports, and sharing among right-of-centre voters. unitetherightuk.com

Like other tactical voting resources, its projections are estimates based on available data and assumptions; actual outcomes depend on voter behaviour, campaigning, candidate quality, and other factors. The site itself notes that close seats in particular should be treated as directional rather than definitive forecasts.

In short, votingright.uk (and its main operational site unitetherightuk.com) functions as a practical tool for coordinating right-of-centre votes constituency by constituency under the UK’s electoral system, with the explicit goal of maximising the number of seats won by that broader political grouping.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​